39 Best Souvenirs from Austria to Bring Home
When it comes to souvenirs, I can be a pretty picky person.
I want something meaningful. It needs to be either useful or tied to a special memory from the trip.
If you’re on the hunt for the best souvenirs from Austria, you have come to the right place!
We have been lucky enough to visit Austria on several occasions over the years.
Throughout these trips, I’ve built up a collection of keepsakes that remind me of all the wonderful experiences that we have been lucky enough to have.
From delicious coffee to chocolate, ornaments, crystal trinkets, and Schnapps, the options are endless.
Just prepare yourself for the inevitable—you will want it all, but your suitcase might disagree!
Ready to explore the best picks? Let’s get started!
One of the best things about travelling is discovering the perfect souvenir to bring home.
A great souvenir can remind you of your adventures, a special place you visited, or someone you met along the way.
And the search itself can be part of the fun.
The good news is you can find Austrian souvenirs for every budget.
So it doesn’t really matter if you want something practical, fun, or uniquely Austrian, there’s a souvenir here for you.
To keep things simple, I’ve organized my list of the best Austrian souvenirs into categories.
Best Austrian Souvenirs for Foodies
If your family is anything like ours, food plays a big part in your travels. So naturally, many of our souvenir suggestions are tasty ones!
1. Mozartkugeln
Mozartkugeln are famous chocolate-covered marzipan and pistachio sweets that honour Mozart.
We were first introduced to these delicious treats on a tour in Austria. Our tour guide gave all of us one to try.
We were hooked!
The Original Salzburger Mozartkugel can be bought at four Café-Konditorei Fürst locations in Salzburg’s Old Town.
The originals are wrapped in blue and silver foil and can be purchased in gift sets or on their own.
As it turns out, we were offered knock-offs!
Many other places in Austria will also sell chocolates called Mozartkugeln. While they are really tasty, they are nowhere near as delicious as the originals!
2. Zotter Chocolate
I love chocolate. So it’s no wonder that Austria’s famous organic chocolate brand “Zotter” caught my eye.
All their chocolates go from “bean to bar” right in their factory. Pretty impressive!
Zotter offers unique and unusual flavours like Cherries & Pumpkin Marzipan or Olives + Lemon.
My fave is the Dark Chocolate with Maple Sugar (hey… I’m Canadian!).
Aside from all the funky flavours, Zotter carries a wide variety of vegan, lactose-free, gluten-free, and sugar alternative chocolates.
You can visit the Zotter chocolate factory near Graz or buy Zotter bars in gourmet shops across Austria.
3. Sachertorte
Granted, this suggestion may be a little difficult to transport because a) it’s chocolate cake, and b) would it really not get eaten first??!!
Originally from Vienna, Sachertorte is an iconic chocolate cake filled with apricot jam and covered in a chocolate glaze.
We tried it while on our tour in Innsbruck, and it was truly decadent.
If you want the original version, you can pick one up at the Hotel Sacher or Demel bakery, both in central Vienna.
4. Apricot Products
So if trying the Sachertorte didn’t have you sold on Austria’s amazing apricot products, I honestly don’t know what will.
Apricot is one of my favourite flavours of jam, so I am definitely biased.
But between jams and jellies, filled cookies or chocolates, or even Schnapps, you will find a ton of apricot products that are all delicious!
And the great news is that many of the apricot products are really inexpensive.
So they are an easy way to take a little of Austria’s flavours home with you.
5. Kaiserschmarrn Mix
In North America, we have pancake mix. But in Vienna, you would be looking for Kaiserschmarrn Mix.
Kaiserschmarrn is a lightly sweetened pancake that is shredded and served with a fruit compote and vanilla sauce.
It was a really popular treat in the Viennese Christmas Markets.
While this treat doesn’t look all that tasty (the English translation is Emperor’s Mess!), they were fantastic!
The mix is easy to transport and can be found in most grocery stores.
6. Viennese Coffee
John and I definitely enjoy our morning coffee, so bringing home some coffee was a no-brainer for us. Not to mention, that Austrian coffee culture is legendary.
You can pick up some incredible Viennese coffee beans or coffee blends from traditional coffee houses like Julius Meinl or Café Hawelka in Vienna.
But in all honesty, you can pretty much walk into any of the cafes in Vienna and find an excellent cup of coffee.
Many places will have the beans for sale, or will let you know if and where they can be purchased.
7. Herbal Teas
While Austria is home to a large coffee culture, Austrians also have a love of herbal teas.
These teas are typically made from mountain herbs and flowers and are famous for their soothing qualities.
You’ll find blends featuring chamomile, elderflower, sage, and lemon balm—perfect for relaxing after your travels.
Sonnentor stores, especially in Vienna and Salzburg, offer some of the best organic selections.
My fave is The Sacher blend, which is a mixture of Black Tea from Darjeeling, bergamot oil and White cornflower blossoms. Delicious!
This tea can be purchased from the same Café Sacher where you get the iconic chocolate cake!
8. Manner Wafers
Manner wafers are those iconic pink-packaged hazelnut treats you see everywhere in Austria.
I grew up eating this particular treat, as they are also available in Germany.
Invented in Vienna in 1898, they consist of thin wafers layered with hazelnut cream. They are a nice light treat which, surprisingly, are not too sweet.
Pick up a few packs from the original Manner flagship store near St. Stephen’s Cathedral in Vienna.
They’re affordable, delicious, and unmistakably Austrian. Just be careful so as not to crush them in your suitcase!
9. Linzer Cookies
The city of Linz gave the world the Linzer Torte, and the cookie version is equally famous.
Linzer cookies are my absolute fave to make (and devour) at Christmastime.
If you are not familiar with these little gems, Linzer cookies are buttery shortbread with jam (usually raspberry or apricot) peeking through cute little cutouts.
They’re popular at Christmas but available year-round in bakeries and cafes across Austria.
For authentic versions, Konditorei Jindrak in Linz is unbeatable. It’s the oldest bakery selling the Linzer Torte, dating back to 1929.
10. Pumpkin Seed Oil
Austria’s Styrian region produces rich, nutty pumpkin seed oil, known locally as “Styrian Gold.”
This is something that many tourists overlook as an amazing souvenir. But if you are a foodie like I am, purchasing this pumpkin seed oil is a must!
It’s dark green, almost black, and delicious drizzled over salads, bread, or vanilla ice cream (seriously, it’s great).
You can pick it up at farmers’ markets or supermarkets across Austria, but Graz’s markets offer the best variety.
This oil is protected by EU law, meaning only genuine Styrian oil can carry the name.
11. Salt
Salt might seem ordinary, but in Austria, it’s pretty special.
Considering Salzburg literally means “Salt Fortress,” you really can’t go wrong with bringing salt home as a souvenir.
Not to mention that the region around Hallstatt has mined salt for thousands of years.
Visiting Salzwelten, the salt mines in Hallstatt, is fun, and their gift shops offer unique gourmet salts to take home.
Besides, Austrian salt often comes in beautiful packaging, making it both practical and souvenir-worthy.
12. Sausages
Austria takes sausages seriously—think Käsekrainer (filled with cheese), Frankfurters, and spicy Debreziner.
And after spending almost a week in the Austrian Christmas Markets, we definitely became sausage connoisseurs!
To enjoy them fresh, street stands like Bitzinger near the Vienna State Opera are iconic.
For travel-friendly vacuum-packed options, supermarkets like Spar or Billa have great selections.
Besides, nothing says Austria like enjoying sausages with spicy mustard and fresh bread.
13. Mustard
And speaking of sausages, you can’t have one without a little mustard!
And I’m NOT talking about the yellow North American stuff that has a weird taste.
Austrian mustard, especially from brands like Mautner Markhof, is really flavourful and versatile.
Available in mild (my fave) to spicy varieties (John’s fave), it’s the perfect accompaniment to sausages, cheese, and pretzels.
The best part is, Austria’s gourmet mustard is easy to find in any grocery store, or head to Vienna’s Naschmarkt for artisan varieties.
Best Austrian-Made Alcohol
Austrian-made alcohol can be another souvenir you may want to consider bringing home with you.
Of course, you will need to keep in mind how much you can travel home with.
14. Austrian Wine
I love white wine. And I definitely fell in love with Austria’s incredible selection.
In fact, Austria is renowned for crisp white wines, especially Grüner Veltliner and Riesling from the Wachau Valley.
If you would like to purchase some wine while in Vienna, wine taverns (Heurigen) or wine shops like Wein & Co. are good places to look.
You may even find some great bottles in the supermarkets!
15. Austrian Schnapps
Forget overly sweet versions like the stuff you find in North America—real Austrian schnapps is clear, fruity, and packs a punch.
(And this is coming from a girl whose Italian grandfather used to bottle his own grappa – otherwise known as Rocket Fuel!)
Typically made from fruits like apricots, plums, or pears, Schnapps is served chilled after meals. My faves have always been the plum or the apricot – Deelish.
Look for it in specialty shops or farmers’ markets, especially in Salzburg or the Tyrol region.
We especially found that the handmade schnapps would often come in cute bottles, which were perfect for gifting.
16. Austrian Beer
John is a beer guy, so he really enjoyed the awesome Beer culture in Austria.
Austrian beers range from pale lagers to wheat beers, so you won’t have any trouble finding one that you can enjoy.
Salzburg is actually home to the famous Stiegl brewery. Stiegl beer dates back to 1492, making it Austria’s oldest privately owned brewery.
While you can find this brand of beer all over Austria, if you want the full experience, visit Salzburg’s Stiegl Brauwelt brewery tour.
Best Souvenirs from Austria for Kids
Considering we are a family travel blog, how could we not mention the most popular and best souvenirs for kids?
Many of the items are geared toward a child’s interests, hobbies, or collections. While others are just darn cute!
17. Austrian Dolls
This was something my youngest daughter looked for during several visits to Austria!
She loved the idea of having traditional Austrian dolls that were wearing colourful dirndls or lederhosen.
During our very first visit, we found the little Austrian Girl doll in a shop along Salzburg’s Getreidegasse.
During a subsequent visit, she hunted high and low for the matching boy doll, which we found in a small shop in Innsbruck.
Vienna’s historic center is another great place to find beautiful handmade dolls. Just expect to pay a premium for these!
18. Magnets
Our kids would say magnets are easily the best souvenirs you can find.
Magnets come in tons of colours and styles, they’re affordable, and you’ll see them in almost every gift shop you visit.
Our kids ask for magnets every time we explore someplace new.
They’re easy to pack and even easier to display once you’re back home.
19. Keychains
Keychains are definitely one of the most popular souvenirs that we like to bring home from vacations.
They might seem a bit old-school, but they’re lightweight, easy to find, budget-friendly, and don’t take up much space in your bag.
Kids can clip them to backpacks, use them for keys, or just hang them in their room.
My daughter actually had quite a collection going when she was younger.
John even uses a few of his for different sets of keys that he has—he says that it makes them easier to tell apart.
20. Austria Puzzle
I am a puzzle person.
I find puzzles to be a great way to either keep the kids entertained or to spend a quiet afternoon by myself.
And there are so many themes to choose from!
Choose a famous Austrian landmark, a scenic landscape, or even a collage of your favourite Austrian foods.
Puzzles are something the whole family can enjoy, and what better way to reminisce about your trip!
21. Pins, Patches or Stickers
Another great souvenir we like is a pin, patch, or sticker.
These small items are also pretty inexpensive, easy to pack, and popular with both kids and adults.
You can choose something simple, like an Austrian flag, or look for designs unique to the area you visited.
I’ve even found some great stickers for my laptop (It helps distinguish it when going through airport security!).
22. Pressed Coins
When my kids were younger, they were OBSESSED with pressed coins!
No matter where we went, I had to be sure to print out the locations where we could find these little treasures. And finding the machines was half the fun!
If you are not familiar, pressed coins are literally just that – a coin that has been flattened, which is then been embossed with a design.
And because they are both small and inexpensive, they make great souvenirs.
Our kids have books filled with pressed coins from all over the world that are perfect reminders of all their adventures.
Pressed coin machines will either use actual Euros or ‘slugs’ to create this one-of-a-kind souvenir.
These pressed coin machines can usually be found at tourist attractions, in a popular square, and even inside some hotels.
A quick online search will give you the location, how many machines, and even the designs that can be found at each spot.
And don’t forget to grab the handy collector books to store all the coins in!
Best Decorative Austrian Souvenirs
When it comes to deciding on the best Austrian souvenirs, some people enjoy decorative items that will remind them of their travel adventures.
Trinkets that will be placed around the home or used daily are often a favourite for many travellers.
23. Starbucks You Are Here Mugs
One of my absolute favourite travel souvenirs is Starbucks mugs.
These mugs are pretty much the only thing I bring back from my travels that are just for me.
In Austria, as in most of Europe, you will find the ‘You Are Here’ series of Starbucks mugs. Each country, as well as many of the major cities, will have one.
And considering I actually USE my mugs, they are a great way to reminisce about my amazing Austrian adventure while sipping my morning coffee!
☕ Find Starbucks mugs from Austria here
24. Handmade Glassware
I’m always impressed by Austria’s long history of glassmaking, especially around the Tyrol region.
The most famous Austrian brand is probably Riedel.
This company is known worldwide for wine glasses that are not only beautiful but carefully shaped to enhance a wine’s flavour.
In other words, you will find a different wine glass for different varietals, which helps to bring out all the wine’s flavours and aromas.
Riedel also makes a variety of tumblers and decanters, which are perfect for stocking your bar with all the necessary glassware.
If this sounds interesting to you, be sure to head to their flagship store and museum in Kufstein to find an incredible selection of items.
But just a heads up, Riedel is definitely a luxury glassmaker. But, you certainly get what you pay for in terms of quality, beauty and incredible craftsmanship.
25. Austrian Ceramics
One of the things I loved seeing all over Austria was their bright and colourful ceramics, especially from the famous Gmundner Keramik brand.
These hand-painted dishes usually feature gorgeous patterns with swirls, ribbons or loops, stripes, waves or arches.
They’re practical enough to use every day but also pretty enough to display.
I was told that ‘back in the day’ almost every Austrian household had at least one set of Gmundner dishes.
For the full experience, head to their main shop in Gmunden, where you can even tour the factory to see how each piece is made.
But don’t worry—if you can’t make it there, Gmundner Keramik items are available in shops all over Austria.
They even ship worldwide, so you don’t have to load down your luggage with heavy dishes!
26. Augarten Porcelain
Now, Augarten porcelain isn’t something I would be interested in purchasing. However, the pieces are really quite exquisite.
Founded in Vienna way back in 1718, Augarten still crafts each delicate porcelain piece by hand, including their elegant tea sets.
The company is actually housed in the Augarten Palace, which is also home to the Augarten Porcelain Museum.
Tours are available if this is something that interests you.
Just so you are aware, this company is definitely a luxury brand.
You will need to drop some serious cash when wanting to purchase even the smallest of items.
That said, because of its popularity, I didn’t want to leave it off my list of Austrian souvenirs.
27. Swarovski Crystal
While I am not exactly the Swarovski crystal kinda gal, I still enjoyed browsing through the shop located in Old Town Innsbruck.
It’s definitely an experience you shouldn’t miss!
Swarovski crystal, from the Tyrol region, is world-famous for sparkling jewelry and decorative pieces.
They have everything from Disney-themed pieces to Star Wars characters. After all, you haven’t lived until you have seen Darth Vader crafted out of Swarovski crystal!
Visit the Swarovski Kristallwelten (Crystal Worlds) in Wattens for an immersive experience and the largest selection of crystal items.
While Swarovski crystals do run on the pricier end of the spectrum, there are also many smaller, budget-friendly items that you can pick up.
28. Easter Ornaments and Decorations
Easter traditions run deep in Austria, just like the German traditions I was raised with.
As a result, you will find several Easter Markets running in the larger towns and cities.
Just like at the Christmas Markets, you’ll find a ton of handmade items all from local craftsmen.
Items like beautifully painted wooden or ceramic eggs, or festive ornaments for your Easter Tree, can all be found in markets like Vienna’s Easter Market at Schönbrunn Palace.
Traditionally decorated by hand, each ornament is unique.
While my ornaments are from Germany, the Austrian ones are just as beautiful, and take centre stage in our house during Easter.
29. Lipizzaner Horse Souvenirs
If you are a horse-lover, then this type of Austrian souvenir will be right up your alley!
The Spanish Riding School in Vienna is home to the famous, and truly iconic, Lipizzaner horses.
We were lucky enough to see these gorgeous white beauties being escorted through the streets of Vienna during our very first visit to Austria.
(John almost got run down by one while trying to take this picture 🤣🤣)
Souvenirs featuring these graceful horses range from small figurines to beautiful art prints.
You can pick them up at the official gift shop after attending a performance or practice session.
30. Austrian Flag
The red-white-red Austrian flag is one of the oldest national flags still in use by s modern country. Incredibly, the flag actually dates back to 1230!
If you fancy purchasing an Austrian flag to bring home as a souvenir, they are widely available in gift shops across the country.
Best Christmas-Related Souvenirs from Austria
After visiting many of Austria’s largest and most popular Christmas Markets a couple of years ago, it was hard NOT to return home with a suitcase full of gorgeous handmade trinkets.
31. Snow Globes
Did you know the snow globe was invented in Vienna in 1900 by Erwin Perzy?
We saw a ton of them in almost every Christmas Market we went to in Austria. Of course, many are mass-produced and not really that special.
If you are looking for something a little more authentic, Viennese snow globes feature intricate scenes of landmarks and landscapes.
Head over to the Original Wiener Schneekugel Manufaktur in Vienna, where you can visit the museum and learn about the fine art of making a snow globe.
Not only that, but you can purchase one-of-a-kind pieces or even have one custom-made for yourself!
32. Christmas Ornaments
I absolutely LOVE Christmas, which is why we spent an entire month visiting Christmas Markets in Austria, Germany, and Switzerland a couple of years ago.
It took an iron will not to spend a ton of money buying every ornament that I came across.
And Austria’s Christmas markets definitely overflow with delicate handmade ornaments, often crafted from wood, glass, or porcelain.
The Salzburg Christkindlmarkt, Innsbruck’s Christmas Market and Vienna’s Rathausplatz market were my absolute fave places to shop.
Just be sure to look out for items that are actually made in Austria (as opposed to mass-produced ornaments).
We came across plenty of local artisans selling gorgeous handmade pieces, so it really won’t be too difficult to find special pieces.
33. Felted Crafts and Decorations
Austrian felted wool decorations are charming, handmade, and just stinkin’ cute!
Most commonly, these cute little creatures can be found in a variety of artisan markets (including Christmas, Easter and farm markets), as well as in some smaller shops.
My kids loved them! We found several with loops attached so that they could be hung up. They now hang on the kids’ Christmas and Easter trees!
Best Souvenirs From Austria That You Can Wear
One of the most popular souvenirs you can buy in Austria, are items you can wear.
From clothing by an Austrian designer that you can’t get anywhere else, to Austria-branded items with the colours of the flag, they make wonderful gifts for family and friends.
34. Dirndl and Lederhosen
These traditional Austrian clothing items are very similar to the ones that you see Germans wearing to Oktoberfest.
Shops in Salzburg’s old town or Vienna’s Mariahilfer Strasse offer authentic, handmade Dirndls and Lederhosen.
While practical for festivals, they’re also beautifully crafted keepsakes.
You can find mass-produced outfits for a reasonable price. But the handmade originals will cost you a pretty penny!
35. Boiled Wool Clothing
I honestly didn’t even know that this was a thing until we visited Salzburg for the Christmas Markets.
There, in one of the stalls, we found someone selling handmade clothing items out of boiled wool.
Boiled wool (Walkstoff) jackets, slippers, and hats are warm, durable, and uniquely Austrian.
Salzburg’s boutiques have great selections. The traditional production method creates a dense fabric ideal for Austria’s chilly climate.
36. Freywille Jewellery
While I don’t tend to wear a lot of jewellery, Freywill items were definitely something I would consider purchasing.
Vienna-based Freywille creates gorgeous, colourful enamel jewelry inspired by artists like Klimt and Hundertwasser.
My faves were the pieces inspired by Vincent van Gogh’s “The Starry Night.”
From rings to bracelets and even pendants and earrings, each piece is handcrafted, artistic, and genuinely Viennese.
You can find their flagship store near Vienna’s Hofburg Palace, where you are sure to find the perfect accessory.
Miscellaneous Gifts from Austria
These last few souvenir ideas were things I couldn’t fit into any particular category. But they are awesome nonetheless!
37. Classical Music
One of my favourite memories of visiting Austria for the first time was going to a classical concert in Vienna.
The music was incredible!
This should come as no surprise, given that Austria’s musical legacy—Mozart, Strauss, Beethoven—is world-renowned.
That said, picking up CDs, sheet music, or memorabilia at Vienna’s Haus der Musik or Salzburg’s Mozart Birthplace is a wonderful way to bring a part of Austria home with you.
As a bonus, CDs and sheet music are relatively inexpensive and easy to pack!
38 Alpine Herbal Products
If you are into herbal skincare products or medicines, then Austria is a great place to stock up on these items.
From skincare to bath salts, Alpine herbal products harness the healing power of Austria’s mountain plants.
And Tyrol’s pharmacies or Vienna’s natural product shops offer plenty of high-quality, organic choices.
These items are also easy to pack. Just remember that you may need to put these items in your checked bags as they won’t be allowed in carry-on luggage (liquids and gels).
39. A Deck of Schnapsen Cards
Schnapsen is a traditional Austrian card game which uses a unique deck of cards.
This 20-card deck with French suits includes the Ace, 10, King, Queen, and Jack of each of the four standard French suits (diamonds, clubs, hearts, and spades).
Easy to pack, these cards are fun souvenirs available at any bookstore or souvenir shop.
What’s even better is that they can even be used on the plane ride home!
Just a heads up, this game is very competitive and not considered to be “social” playing!
Where to Buy the Best Souvenirs from Austria
The best places to buy Austrian souvenirs are local markets like Naschmarkt in Vienna or the Salzburg Christkindlmarkt during Christmas.
These markets have a wide selection of handmade products, local foods, and unique items.
We like to support small businesses, so we shopped local whenever we had the chance.
If you’re looking for specialty products like Swarovski crystals or Freywille jewelry, head directly to their flagship stores.
Supermarkets like Billa or Spar are perfect for affordable, authentic food souvenirs like pumpkin seed oil, chocolates, or mustard.
Of course, if your suitcase is busting at the seams on your way home, many companies now have online shops to purchase their products.
You can also find many items on Amazon.
What to Bring Back from Austria – FAQs
Yes, you can pack schnapps in your checked luggage. Make sure it’s sealed properly to avoid leaks.
Yes, it’s sold in almost every supermarket, farmers’ market, and gourmet shop.
Manner wafers, chocolates, packaged mustard, and vacuum-sealed sausages travel best and keep fresh longer.
Authentic Dirndl or Lederhosen can be pricey, but smaller items like hats or scarves are more affordable and easy to pack.
Augarten Porcelain’s flagship store in Vienna offers the highest quality and most authentic porcelain pieces.
Final Thoughts
Bringing home souvenirs from Austria is easy because there are so many practical and tasty options.
Whether it’s something small like Manner wafers or something special like handmade Christmas ornaments, you’ll find souvenirs that perfectly capture your trip.
Pick items that remind you of your favourite moments, and you’ll enjoy a little piece of Austria long after you’re home.
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